Firms such as Patagonia and Seventh Generation actively collect information about customer preferences and try to address them in their new products. Patagonia and Seventh Generation are actively trying to adapt to

A) shareholder, customer, and market changes.
B) social and political pressures.
C) human resource concerns.
D) managers' behavior.
E) technological advancements.

Patagonia and Seventh Generation are actively trying to adapt to :

-A. shareholder, customer, and market changes.

Patagonia and Seventh Generation are actively trying to adapt to the shareholder, customer, and market changes.

This is evidence that these firms are trying to adapt to the customer and market changes.

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A. shareholder, customer, and market changes.

Explanation:

As it is given, Patagonia and Seventh Generation collect information about customer preferences and try to address them in their new products. This does demonstrate that they are trying to offer their customers what they needs. Simultaneously, as the market is always changing as well as the customer behavior, they would have to address the changes in product development to assure that their new products are suitable with new market demand, trends.

=> This is evidence that these firms are trying to adapt to the customer and market changes.

In addition, when putting effort in serving the targeted market most effectively, the firm would assure the turnover of it is as high as possible => adapting to the shareholder

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