Markus is in charge of production for a family-owned company that makes and sells kitchen utensils. He has stated that the speed of delivery is the most important factor for success in the competitive environment. Which of the following would be the best response to Markus?
a. Dude, you couldn't be more wrong. Quality is the name of the game. He who has the best product will win in the competitive environment.
b. Well Markus, speed isn't everything. What would exceed our customers' expectations? Some consumers may put more importance on high quality and/or lower prices.
c. You are the man, Markus. As long as our price is competitive, speedy delivery will win in today's changing marketplace.
d. You are right on target, Markus. Time is money.