Business, 13.04.2020 04:14 kymberlyasher

For this assignment you will do an analysis of how Coca-Cola localizes its product by country. Use the Internet to access Coca-Cola Global (Links to an external site.). You will see that the webpage offers portals into different continents and countries around the world. You will compare how Coca-Cola is marketing its product in the United States and two other countries. Compare similarities and differences. Think about the messages (most are in English), the graphics and photography used, and the typeface. Examine any multimedia that is embedded in the web page. How is the content similar? How is it different? You may use any other lesson in this course to help you analyze Coca-Cola’s web site by country. Think about what you learned about mission statements, for example, and the Four P’s.

At least 5 complete, detailed sentences for full credit.

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For this assignment you will do an analysis of how Coca-Cola localizes its product by country. Use t...

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