"Rational and emotional advertising appeals:

A. represent two distinctive approaches which should never be combined because they divide the focus of consumers' attention
B. are essentially the same
C. can be combined since consumers' purchase decisions are often made on the basis of rational and emotional motives
D. are used together only for low-involvement productsE. are accurately described by none of the above"

Juanita and sam attend a beach party and notice that the local beach appears to have a great deal more trash washed up on shore than it did when they were young. the water doesn't appear nearly as clear, and there seems to be less evidence of small water creatures living in the shallows. an afternoon at the local library convinces them that one major cause is the new factory nearby. after some discussion, they decide their next step should be identifying the cause of the changes identifying the problem picketing the guilty factory lobbying their elected representatives to complain about the problem talking to a local environmental group about solutions