A brand licensing agreement provides: Group of answer choices
a. The contractual right to broker a brand.
b. The contractual right to use another firm's brand in a stipulated way.
c. A limited right to issue a new brand. Trade secrets.
d. None of these answers is correct.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.