Business, 14.04.2020 20:44 christopherluckey7
Why do brands with a large market share spend proportionally less on advertising compared to brands with a small market share? Diminishing returns set in beyond a certain level of spending for advertising. Certain industries have a practice of spending more for sales than for advertising. A minimum level of exposure is required for advertising to have an effect on sales. Advertising will not stimulate economic growth for the industry.
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