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Business, 14.04.2020 23:17 PineappleDevil889

Starbucks' previous attempts to include food in its product offerings have met with mediocre results. Currently, only one-third of customers buy food products at Starbucks. How does using vertical integration increase Starbucks' financial risk by buying and operating its own bakery supplier?a. Demand is predictable. b. The bakery supplier will begin to take precedence over the development of its beverages. c. Starbucks can establish market power in the bakery industry. d. Demand is unpredictable.

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