"If a firm is considering entering a country where there are no current competitors or where the competitive advantage of the firm is based on the transfer of organizationally embedded competencies, skills, routines and cultures, it is probably preferable to use entry mode."

Contractual.

Explanation:

In this case, the mode of entry into the country would be through the mode of a contractual agreement, which is an international mode of entry that involves an agreement established by contract between two or more companies, whose objective is cooperation for a period of time and in accordance with certain rules established by contract between the companies in order to achieve a common goal between both.

In this matter, this is configured as the most effective entry mode, due to the competitive advantages of that country being based on the transfer of competences, skills, routines and cultures incorporated into the organization or the fact that there are no competitors for the company. For an international entry mode through a contractual agreement includes licensing, franchising, management contracts, etc., which would be effective and target the business characteristics of the country in question.

A franchise or licensing would be ideal to position a strong business model and brand in the country.

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