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Business, 14.04.2020 22:40 sherry59Sherry59

Global segmenting, targeting, and positioning are the key decisions for market success. These decisions are more complicated than domestic segmenting and positioning decisions because of cultural nuances, significant subcultures within countries, and
a. complications due to franchising issues.
b. the taxes imposed by some foreign countries on marketing activities.
c. differences in the way consumers see themselves and in the way they see products and services.
d. currency differences.
e. anti-discrimination regulations prohibiting segmentation and targeting in developing countries.

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