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Business, 15.04.2020 02:03 dm21930

Beach Grub is a chain of "fast casual" restaurants that sells its menu items at higher prices than its competitors. Yet, the restaurant has a large customer base due to its wide product portfolio and superior customer service. Which of the following generic business strategies has Beach Grub adopted in this scenario?

A. Differentiation
B. Market Penetration
C. Product Diversification
D. Cost-Leadership

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