Mountain Rescue Incorporated sells emergency safety and rescue products to ski patrols and rescue workers at prices that are below those of its competitors, which offer a larger line of more expensive products and focus on broader markets. Mountain Rescue Incorporated is pursuing a strategy.

A. cost-focus
B. cost-leadership
C. differentiation
D. narrow
E. focused-differentiation

A. Cost - focus

Explanation:

Cost focus refers to the situation whereby a company or an organization compete with other companies or organizations based on price to target a narrow markets. It focuses on the minimization of cost within the focused market group. Organizations doing this seeks to achieve cost advantage in its target segment. By selling at prices that are below their competitors, Mountain Rescue is practicing cost focus strategy.

Cost focus

Explanation:

Cost focus is a strategy that is used in marketing a product by narrowing the target market of the product with a considerable reduction in the price of the product. Cost focus is used when there is a bigger competitor in the market and dwindling sales of the smaller product.

An example can also be a company that is trying to offer services to a particular niche and a cost focus strategy can be a good move for the target market to patronize such a product.

Mountain Rescue incorporated lowered the price of its product to carve a niche in emergency safety and rescue products for the target market. This scenario is a case of a cost-focus strategy.

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