3M encourages its employees to think of creative solutions to problems. It uses what is called out of the box thinking, and no idea is thought to be too ridiculous or too petty if it will solve a problem. Jana did not feel as if she could make suggestions in front of people who had been members of her work team for many years, even though no one else seemed shy about sharing ideas. Eventually, due to a process called , Jana became comfortable with sharing her ideas.

A. brainwashing
B. forced conformity
C. norm generalization
D. norm variation
E. socialization