The idea that a marketing strategy may be global but the implementation of that strategy at the marketing tactics level should be local is referred to as . a. glocalization b. acclimatization c. acculturation d. enculturation e. globalization

Which of the following characteristics are emphasized in the accounting for state and local government entities? i. revenues should be matched with expenditures to measure success or failure of the government entity. ii. there is an emphasis on expendability of resources to accomplish objectives. a. i only b. ii only c. i and ii d. neither i nor ii