Shirley analyzed her company’s product line of refrigerator magnet products. She then deleted a few tourist magnets that had lost their market growth and added in a Grumpy Cat magnet. She discovered the emoji magnet group needed more market penetration, so she designed a campaign, looked at the total line statistics, and fit and identified a few synergies for new products to address (like adding emoji magnets with a clip to hold papers on the fridge). Shirley is using which big-picture product management marketing approach to adjust the company’s magnet line?

Explanation:

In this question it can be seen that Shirley is using a comprehensive product management marketing approach to adjust the company's line of magnets, focusing on the pricing strategy and positioning of some products, which can be seen in the question when Shirley discovered that the group of emoji magnets needed more market penetration, and so through that she created a campaign, analyzed the statistics of the total line and adjusted and identified some synergies for the new products, which made it possible to adjust the overwall of the product line and not just individual products.

Shirley considered the way products work together as collectives and how one product can influence another.

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