The income statement for Splish Traveler Company shows cost of goods sold $307,000 and operating expenses (exclusive of depreciation) $229,000. The comparative balance sheet for the year shows that inventory increased $25,800, prepaid expenses decreased $8,000, accounts payable (related to merchandise) decreased $16,900, and accrued expenses payable increased $11,100.

Compute (a) cash payments to suppliers and (b) cash payments for operating expenses.

(a) Cash payments to suppliers $

(b) Cash payments for operating expenses $

Total marketing effort is a term used to describe the critical decision factors that affect demand: price, advertising, distribution, and product quality. define the variable x to represent total marketing effort. a typical model that is used to predict demand as a function of total marketing effort is based on the power function: d = axb suppose that a is a positive number. different model forms result from varying the constant b. sketch the graphs of this model for b = 0, b = 1, 0< b< 1, b< 0, and b> 1. (we encourage you to use excel to do this.) what does each model tell you about the relationship between demand and marketing effort? what assumptions are implied? are they reasonable? how would you go about selecting the appropriate model?