Informative advertising :
a. is designed to change a consumer’s preferences and is usually associated with search goods.
b. is designed to change a consumer’s preferences and is usually associated with experience goods.
c. is designed to describe a product’s characteristics and is usually associated with search goods.
d. is designed to describe a product’s characteristics and is usually associated with experience goods.
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Informative advertising :
a. is designed to change a consumer’s preferences and is usua...
a. is designed to change a consumer’s preferences and is usua...
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