Which of the following statements regarding direct marketing is most accurate? Multiple Choice a. Direct marketing now allows customers to shop during regular business hours, with extended hours on weekends. b. Although direct marketing usually saves customers time, it does not usually save customers money. c. Although direct marketing can save consumers time and money, the process is labor intensive and not very much fun. d. Many customers believe direct marketing provides excellent customer service. e. Direct customers feel that their privacy is more likely to be compromised with direct marketing than with other methods.

Direct customers feel that their privacy is more likely to be compromised with direct marketing than with other methods.

Explanation:

Direct marketing is defines as a marketing effort that seeks to achieve a desired action from customers targeted. The marketer makes promotion directly to the customer.

There is usually a mechanism that tells the marketer if the customer takes action required.

This marketing method involves high segmentation and targeting. For example direct marketing through use of emails. Email of targeted customers are obtained and promotional efforts are made directly to the customer.

Because of the direct nature of marketing customers feel that their privacy is more likely to be compromised with direct marketing than with other methods.

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