The combination of one or more communication tools used to inform prospective buyers about the benefits of the product, persuade them to try it, and remind them later about the benefits they enjoyed by using the product is referred to as the Multiple Choice promotional mix. marketing matrix. channel of communication. promotion channel. media mix.

R& m chatelaine is one of the largest tax-preparation firms in the united states. it wants to acquire the tax experts, a smaller rival. after the merger, chatelaine will be one of the two largest income-tax preparers in the u.s. market. what should chatelaine include in its acquisition plans? it should refocus its attention from the national to the international market. in addition to acquiring the tax experts, it should also determine the best way to drive independent "mom and pop" tax preparers out of business. chatelaine will need to explain to the federal trade commission how the acquisition will not result in an increase in prices for consumers. chatelaine should enter a price-based competition with its other major competitor to force it out of business and become a monopoly.

The recognition of which of the following expenses exemplifies the application of matching expenses with the revenues they produced? multiple choice(a) cost of goods sold. (b) advertising.(c) president's salary.(d) research and development.

Match the steps for conducting an informational interview with the task involved in each step or its purpose. 1. research your chosen career field. 2. identify someone to interview. 3. prepare for the interview. 4. conduct the informational interview. 5. follow up with your interviewer. a. learn more about a company that interests you. b. encourage the interviewer to do most of the talking while you take notes. c. write a handwritten -you letter to express that you want to stay in touch. d. make contact through email, a phone call, or mail to arrange the meeting. e. choose a conservative, professional ensemble to wear.