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Business, 17.04.2020 00:31 JxySwa3

For its new Jeep Compass, DaimlerChrysler launched a campaign targeting young, hip consumers. To reach its target, Jeep’s advertising agency used music, talking bobbleheads, and other nontraditional marketing tactics to capture consumers’ interest. The agency devised a host of bobblehead characters that represented the wide variety of potential Compass buyers. DaimlerChrysler was the of the message in this communication process.

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For its new Jeep Compass, DaimlerChrysler launched a campaign targeting young, hip consumers. To rea...
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