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Business, 17.04.2020 18:48 isbella29

You have been asked to develop the Sales Promotion Campaign part of the IMC Campaign to support the launch of the first IKEA store in India - briefly describe the target, the sales promotion you would recommend, how this links to the IMC Campaign, and how it will move the customer from interest in the brand to desire to try it, and action - visit the store and purchase! You have also been asked to come up with some suggestions for a PR (Public Relations) strategy to solve a big problem that followed the opening! (20 points) - plus 2 feedback posts (10 points)

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