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Business, 17.04.2020 20:27 s108870

Dream Homes is an appliance store. It recently launched its own brand of freezers in order to build customer loyalty. The store launched three different models to cater to low-, middle-, and high-income groups. The freezers are also priced accordingly. These freezers are exclusive to Dream Homes and cater to all customer segments.
This pricing strategy involving price points within a merchandise category is known as .

A. price lining
B. price bundling
C. odd pricing
D. zone pricing

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