Automobile dealerships have invested significant time, effort, and money in their websites. Dealerships commonly measure website performance by tracking visits, visitor traffic, and , which refers to the amount of time per month that visitors spend on their websites.

Stickiness

Explanation:

  The stickiness is one of the type of concept that is used in the process of measuring the review of customers regrading the brands and the products in the market including the various types of attributes.

According to the given question, the automobile dealerships is commonly measuring the actual performance of the websites by tracking the visitor traffic, visits and also the stickiness.

The stickiness concept is also used to measure active users and also the actual amount of time per month that the users or visitors spend on the websites.  

 Therefore, Stickiness is the correct answer.

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