The Promise and Pitfalls of Exporting Neophyte exporters run into significant problems when first tring to do business abroad. Their common pitfalls include:.
a. failure to customize the product offering to customers' needs.
b. a lack of an effective distribution program. All of the above
c. poor market analysis.
d. poor understanding of competitive conditions in foreign market.
e. all of the above.

Cash flows during the first year of operations for the harman-kardon consulting company were as follows: cash collected from customers, $385,000; cash paid for rent, $49,000; cash paid to employees for services rendered during the year, $129,000; cash paid for utilities, $59,000. in addition, you determine that customers owed the company $69,000 at the end of the year and no bad debts were anticipated. also, the company owed the gas and electric company $2,900 at year-end, and the rent payment was for a two-year period.