The Custom Bike Company has set up a weighted scoring matrix for the evaluation of potential projects. Below are five projects under consideration.

Criteria strong-sponsor supports-bussiness-strategy urgency 10%-of-sales-from-new-products competition fill-the-market weighted-total
weight 2.0 5.0 4.0 3.0 1.0 3.0
project-1 9 5 2 0 2 5
project-2 3 7 2 0 5 1
project-3 6 8 2 3 6 8
project-4 1 0 5 10 6 9
project-5 3 10 10 1 8 0
a. Using the scoring matrix below, which project would you rate highest? Lowest?

b. If the weight for "Strong Sponsor" is changed from 2.0 to 5.0, will the project selection change? What are the three highest weighted project scores with this new weight?

c. Why is it important that the weights mirror critical strategic factors?