When talking about buyer-readiness stage in online lecture, we talked about an advertisement that encourages women to buy rings for themselves. The information provided is targeting which readiness stage? A. Knowledge B. Preference C. Awareness D. Liking E. Conviction 2 points QUESTION 36

The correct answer is letter "E": Conviction.

Explanation:

The buyer-readiness stages describe the steps the marketing department perceives customers follow at the moment of engaging in a purchase thanks to an advertisement. Those stages are: Awareness, Knowledge, Liking, Preference, Conviction, Purchase. In the conviction stage, promotions are intended to convince consumers that the product is suitable for them. The advertisement attempts to make consumers feel comfortable with the purchase decision. Then, encouraging women to buy rings for themselves is part of this stage.

answer; institution based;