For individuals and firms to focus on sustainability, it is crucial that they reject the model of maximization of

a. shareholder wealth as the firm objective.
b. adhere to ISO 14000 standards.
c. internalize the monetary value of the social/environmental cost of their actions.
d. include language in the corporate mission, vision, and values statements about sustainability.

The correct option is A,shareholder wealth as the firm objective

Explanation:

Sustainability is the ability of the current generation to meet their needs without negatively hampering on the ability of next generation to meet their needs as well.

From an organization perspective it refers to looking at business performance beyond the traditional financial gains by incorporating social,environmental as well as economic factors into the organization's performance metrics.

It also extends to speaking the language of sustainability as highlighted in option D as well as adhering to ISO 14000 standards which centers on ways to improve environmental impact management.

1. c

2. b

3. a

4. c

5. a

6. b

7. c

8. c

9.b

10. d

just took it 100%

c.

clarify customers’ doubts only when asked.