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NutriSystem uses direct-mail marketing for its products geared toward men. Which of the following is not an advantage of direct-mail marketing? A. It permits high target-market selectivity. B. It is flexible. C. It is personalized. D. It allows easy measurement of results. E. It is less expensive than mass media.
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NutriSystem uses direct-mail marketing for its products geared toward men. Which of the following is...
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