Business, 22.04.2020 01:18 christhegreat1

Soon-Yi Park's chain of travel agencies has identified the lesbian, gay, bisexual, and transgender community as a growing market that spends an increasing percentage of its income on travel. Which of the following would be the LEAST effective component of a marketing plan for Soon-Yi to take advantage of this opportunity?A) develop a presence on LGBT-oriented social networking sitesB) position his agency as focused on specialized experiencesC) implement a mass marketing campaignD) place specially targeted ads in gay-themed publicationsE) advertise on LOGO, the cable television network aimed at gays and lesbians and their friends and family

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