Fast Fine Foods markets some of its products to consumers looking for simple, quick meals. Fast Fine Foods also offers another line of products targeted to people interested in low-fat, high-nutrition foods. The company's strategy of dividing the market into groups that want similar things from the products they buy is an example of. A) benefit segmentation. B) demographic segmentation. C) volume segmentation. D) target segmentation.

(A) Benefit segmentation  

Explanation:

 The benefit segmentation is one of the type of market segmentation process in which the the market is divided into the different types of group on the basis perceived values and the similar benefits of the products.

 We can also divide or segmentation the market on the following basis that are as follows:

 According to the given question, the Fast food is one o the type of company which uses the business strategy by dividing the market for the purpose of increases the productivity and growth of the company by using the benefit segmentation process.

 Therefore, Option (A) is correct answer.

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.