Eresa Matthews, ad campaign manager for Coca-Cola, is making final changes to the content of an ad's message. She is talking with network distribution companies about when the ad will air, and she is discussing expected effects of the ad on consumers with commercial artists. Thus, she is in which stage of the ad campaign development process?

Execution of the campaign

Explanation:

Theresa is at the execution of the campaign. At this stage Theresa distributes information about the campaign to all employees. She Engages the media such as local newspapers, radio, TV and public events on when the ad will air while engaging commercial artists on how the effect the ad is going to have on her consumers,

answer; (c) run the name by everyone you can;

engaging in financial planning?

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