Arthur works at an advertising agency and is in charge of the visual look of the message,
both in print and TV, and how it communicates mood, product qualities, and psychological
appeals. He makes decisions about whether to use art or photography in print, film or animation
in television, and what type of artistic style to use. He was trained in graphic design and designs
ads, but he rarely creates the finished art. What is Arthur's job title?

The options are listed below:

A. Producer

B. Art director

C. Advertising director

D. Creative director

E. Creative strategist

The correct option is B

Explanation:

In advertising, the art directors are in charge of ensuring that their clients' desired message and image is communicated to the consumers. The art directors are the ones responsible for the overall visual aspects of an advert or media campaign and they are also the ones who coordinate the work of other artistic or design staff, such as graphic designers.

Art directors rarely create the ads themselves, rather, they direct visual aspects and how the message will be conveyed.

From the explanation given above, we can see that Arthur is an art director.

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