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Business, 24.04.2020 23:43 rhettnyah

Volkswagen achieved spectacular success in the late 1990s by targeting the nostalgia segment, 35- to 54-year-old baby boomers, with its stylish and technology-laden New Beetle. Which of Porter's generic business strategies did Volkswagen use to launch the New Beetle? Group of answer choices marketing focus cost leadership cost focus differentiation differentiation focus

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