Business, 25.04.2020 01:44 jdudjdn2891

Tammy works at ITZ, a new makeup brand. Her company has decided that they want to lead the makeup industry in product quality. They have assessed the market and determined that women will associate higher-priced makeup with being higher in quality. What is the next step that Tammy's company must do?
A) Determine the pricing objective
B) Select a pricing strategy
C) Determine a specific price
D) Select a basis for pricing
E) Evaluate competitors' prices

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Tammy works at ITZ, a new makeup brand. Her company has decided that they want to lead the makeup in...

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