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For each of the three generic service strategies (overall cost leadership, differentiation and focus), which of the four competitive uses of information is the most powerful? 2. What firm can you think of that began as world-class and has remained in that category even as it's grown? Why did you choose that firm? 3. Are frequent flyer programs anticompetitive? Why or why not? 4. What ethical issues are associated with micromarketing?
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For each of the three generic service strategies (overall cost leadership, differentiation and focus...
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