The tendency to believe that our own cultural background is the baseline against which all other groups' behaviors should I
evaluated is referred to as:

Ethnocentrism

Explanation:

Ethnocentrism refers to the situation whereby an individual evaluates other cultures with the idea to his/her owk cultural background is the standard and superior to other cultural background. It is the condition whereby and individual believe he is superior base on his cultural heritage or background.

It is a form of bias in which s person believes in the superiority of his/her own group over other group, this using his group as a standard and comparing it with the preconceptions that his/her group is the superior.

this conflict is person vs. society

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