A door hardware company’s marketing and supply chain teams have developed a good rapport between them. As information flows easily back and forth between the teams, additional ways are discovered to optimize the distribution process. A new member joins the distribution team and asks how a supply chain differs from a marketing channel. Which of the following is the best answer to her question?1. Marketing channels and supply chains deal with customers and internally focused objectives equally.
2. A supply chain is broader than marketing channel
3. Supply chains and marketing channels both deal mostly with the delivery of goods.

2. A supply chain is broader than marketing channel

Explanation:

A supply chain involves the process from getting raw materials, to producing the finished goods, to delivering the goods to the final customer.

A marketing channel deals specifically with the distribution of finished goods and services to specific times of customer, through particular means.

As can be seen from the definitions, a supply chain is broader than a makerting channel, because it involves other actions besides the distribution to the final customer (more specifically the previous ones: getting the raw materials, and transforming those raw materials into finished goods).

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