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Cassy and James both are buying new iPhones this week. Cassy goes to the Apple store because she wants to actually see the phone before she makes a final decision. James knows that he does not need to see the phone, because he just wants an upgrade from his older version. He simply orders it online from apple. Cassy is purchasing her phone through , while James is purchasing his through .
A. an indirect-marketing channel; the most efficient channel of distributionB. the most common type of marketing channel; an indirect channelC. a retailer; a direct-marketing channelD. a business-to-business channel; a direct-marketing channelE. a retail channel; an indirect-marketing channel
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Cassy and James both are buying new iPhones this week. Cassy goes to the Apple store because she wan...
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