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Business, 06.05.2020 04:15 Kianaxo

Kraft has adapted its popular Oreo cookie to the unique tastes of consumers all around the world, whether it's mango-and-orange flavored Oreos in the Asia Pacific region, green tea Oreos in China, a chocolate and peanut variety in Indonesia, or banana and dulce de leche in Argentina. This is an example of .

a. product invention
b. straight product extension
c. product adaptation
d. product augmentation
e. communication adaptation

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