Mauve inc. purchased a global data collection and management system that provides detailed information about each of its customers. using this information, mauve is able to identify the individual needs of all its customers and provide customized products and services. this scenario illustrates the concept of:

Mass Customization.

Explanation:

This a part of marketing strategy or factor that allows a customer to design certain features of a product while still keeping costs closer to that of mass produced products.

Mass customization is also a process of delivering wide market goods and services which are modified to satisfy a specific customer's need. Mass customization is a marketing and manufacturing technique which combines the flexibility and personalization of custom made products with the low unit costs associated with mass production.

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