The type of decision making a consumer uses for a product does not necessarily remain constant. why?

See explanation below.

Explanation:

Human wants and needs are dynamic and insatiable. With that in mind, a customer's decision making regarding particular products and services will keep on changing.

This can be due to diverse reasons which include:

- Change is customer's tastes or preferences: customers may experience income level changes, and this will also affect their tastes and preferences for particular products and services.

- Changes in trends: people's needs tend to change with the changes in trends and what is currently in vogue.

- Technology advancements: changes in technology will affect a consumer's decision making process, for example, if a new phone with new capabilities is produced, consumers will want to purchase the product because of its technical aspects.

- Economic factors like inflation, rise or fall in income level, unemployment, recession, etc can affect a consumer's decision making process.