Kankakee Cosmetics Company is planning a one-month campaign for December to promote sales of one of its two cosmetics products. A total of $150,000 has been budgeted for advertising, contests, redeemable coupons, and other promotional activities. The following data have been assembled for their possible usefulness in deciding which of the products to select for the campaign:

Moisturizer Perfume
Unit selling price $35.00 $55.00
Unit production costs:

Direct materials $12.00 $20.00
Direct labor 8.00 10.00
Variable factory overhead 3.00 6.00
Fixed factory overhead 2.00 6.00
Total unit production costs $25.00 $42.00
Unit variable selling expenses 2.00 3.00
Unit fixed selling expenses 2.00 8.00
Total unit costs $29.00 $53.00
Operating income per unit $6.00 $2.00
No increase in facilities would be necessary to produce and sell the increased output. It is anticipated that 40,000 additional units of moisturizer or 30,000 additional units of perfume could be sold from the campaign without changing the unit selling price of either product.

Required:
Prepare a differential analysis as of November 2 to determine whether to promote moisturizer (Alternative 1) or perfume (Alternative 2).

Kankakee Cosmetics Company

Differential Analysis for Moisturizer:

Relevant Costs:

Direct Materials $12.00

Direct labor $8.00

Var. Factory O/H $3.00

Var. selling expenses $2.00

Total Variable costs = $25.00

Unit Selling price = $35.00

Contribution = $10.00

Total contribution = $400,000

Advertising, etc. = $150,000

Differential Profit = $250,000

Differential Analysis for Perfume:

Relevant Costs:

Direct Materials $20.000

Direct labor $10.00

Var. Factory O/H $6.00

Var. selling expenses $3.00

Total Variable costs = $39.00

Unit Selling price = $55.00

Contribution = $16.00

Total contribution = $480,000

Advertising, etc. = $150,000

Differential Profit = $330,000

Explanation:

A differential analysis is a managerial accounting technique that considers factors that are unique to each decision and uses those factors to arrive at a decision.

It is also called incremental analysis.  In the analysis, differential revenue of each alternative and their differential costs are compared to find the alternative that yields the greater profits.

Fixed costs or sunk costs are not taken into account with this type of analysis.  Only the variable costs are considered, because they make the differences.

in 2001, dell computer became the world’s largest personal computer vendor, continuing to

gain market share and post profits in an industry struggling with slumping sales and billions of

dollars in losses. dell sells 90% of its pcs directly to the final customer, largely bypassing the

reseller channel that accounts for most of the world’s pc sales. this direct customer relationship

is the key to dell’s business model, and provides distinct advantages over the indirect sales

model. dell’s direct relationship with the customer allows it to tailor its offerings to customer

needs, offer add-on products and services, and use the internet to offer a variety of customer

services. in addition, dell’s pcs are built to customers’ specifications upon receipt of an order,

giving dell additional advantages over indirect pc vendors who must try to forecast demand and

ship products based on those forecasts. dell’s direct sales and build-to-order model has achieved

superior performance in the pc industry in terms of inventory turnover, reduced overhead, cash

conversion, and return on investment (kraemer, et al., 2000).

explanation:

c, theres a double tax on the business earnings