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Which of the following questions would be more important for the experts to evaluate when determining how to ensure intellectual property protection for Big Boy Burgers? What are the commonly counterfeited goods in the market? What should be the penalties for theft of the recipes for their unique burger sauces and specialty burger buns? Is BBB partnering with ethical franchisees that have no intention of becoming BBB competitors in the future? How are BBB franchisees modifying recipes and menus to meet the needs and desires of customers in local markets?
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