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Business, 06.05.2020 02:32 lesli4115

Which of the following statements about value is FALSE? a. Value is critical to maintaining long-term customer relationships. b. Value, unlike quality, means the same thing to all customers. c. Value includes the concept of quality, but it is broader in scope. d. Value takes into account every marketing program element. e. Value allows for the necessary balance among the five types of utility.

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Which of the following statements about value is FALSE? a. Value is critical to maintaining long-ter...
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