Company S is shifting to a new culture that focuses on being assertive with its clients and emphasizes company’s policy of prudence to all his new employees. According to Hofstede’s dimensions, Company S has cultural values of . a. masculinity and long-term orientation b. uncertainty avoidance and masculinity c. power distance and uncertainty avoidance d. collectivism and power distance

b. uncertainty avoidance and masculinity

Explanation:

Hofstede’s cultural dimensions is a framework of analysis proposed by Geert Hofstede which speaks on how different cultures communicate in relation to the influence that society has on its members.

There are 6 dimensions but for this question we shall speak on 2.

1. Uncertainty Avoidance

It speaks on the general uneasiness that people in society feel due to Uncertainty. People just don't like to feel uncertain and hate it when they do not know what will happen. Company S wants to pursue a new culture that focuses on Prudence with new employees which means that they will be less uncertain about their roles.

2. Masculinity.

This dimension speaks on the general tendency of society to gravitate towards assertiveness, heroism and achievement. Company S aims to be more Assertive with clients so that new culture would fall under this dimension.

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