Harold is an accountant with Brain Industries and Matilda is in the marketing department. They are discussing the pricing strategy for a new product the company will soon release. Their recommendations will be presented to the board of directors at the next board meeting. Matilda has discussed profit maximization and market-sharing goals for the product. She asks Harold what product survival pricing entails and he explains it as well as return-on-investment pricing. Of the pricing strategies they have discussed, which one is not an obtainable goal?
A. Product survivalB. Profit maximizationC. Return on investmentD. Market-sharing goal
Answers: 3
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The dollar value generated over decades of customer loyalty to your company is known as brand equity. viability. sustainability. luck.
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Robert black, regional manager for ford in texas and oklahoma, faced a dilemma. the ford f-150 pickup truck was the best-selling pickup ever, yet ford's headquarters in detroit had decided to introduce a completely redesigned f-150. how could mr. black sell both trucks at the same time? he still had "old" f-150s in stock. in his advertising, mr. black referred to the new f-150s as follows: "not a better f-150. just the only truck good enough to be the next f-150." this statement represents ford's of the new f-150.
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Business, 22.06.2019 16:00
In microeconomics, the point at which supply and demand meet is called the blank price
Answers: 3
Harold is an accountant with Brain Industries and Matilda is in the marketing department. They are d...
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