Read the case study, Business Model and Competitive Strategy of IKEA in India, from the Deresky textbook Part 3 Comprehensive Cases. Analyze the content and prepare a paper addressing the following prompts. Analyze the reasons for IKEA’s delayed entry into the Indian market. Discuss the market entry strategy of IKEA for the Indian market. Identify the advantages and disadvantages of adopting the wholly-owned subsidiary route in entering the market. Be specific with your responses and validate with research.

Explanation:

1.Analyze the reasons for IKEA’s delayed entry into the Indian market.The deferral of IKEA section into the Indian market was as needs be of India's controls on Foreign Direct Investment that bound the association to develop its stores in the country. Despite India revealing a coupleof enhancements to the FDI rules, the firm expected to sit tight for one year to get the Indian government support to set up its stores in the country. Fundamentally, the affiliation expected to ensure that its store show fit the Indian customer slants, sourcing outlines and FDI rules.

2.Discuss the market entry strategy of IKEA for the Indian market. What are the advantages and disadvantages of adopting the wholly-owned subsidiary route in entering the market?

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