Imagine yourself as the CEO of a large firm in an industry in which you are interested.

a. Identify major trends in the general environment.
b. Analyze their impact on the firm.
c. Identify major sources of information to monitor these trends.

We know how KFC became too focused on cutting cost in their supply chain, and how it hampered their ability to serve customers effectively. Imagine you were advising KFC on how they need to emphasize the customer orientation of every link in their value chain? To support this, lay out the key links in KFC’s value chain and evaluate how each step is critical to creating customer value.