Bubba Bradman wanted to locate a new carburetor shop in the Midwest region of the United States. The following potential locations, factors, and weights were decided upon:
Location Factor Weight Peoria Kalamazoo Dayton
Construction Costs 0.20 57 82 100
Proximity to Major Highway 0.20 100 87 81
Population in Area 0.25 82 93 100
Taxes/Incentives 0.20 95 100 85
Local Competitors 0.15 100 75 90
Calculate the total weighted-factor score for Dayton.
a. 85.90b. 88.30c. 91.70d. 100e. Need additional information to compute the total weighted-factor score

C) 91.70

Explanation:

Location Factor                   Weight    Peoria     Kalamazoo     Dayton

Construction Costs               0.20         57              82               100

Proximity to Major Highway 0.20       100              87                 81

Population in Area                0.25         82              93               100

Taxes/Incentives                   0.20        95             100                85

Local Competitors                 0.15        100              75                90

the total weighted factor score for Dayton is:

Construction Costs               0.20 x 100  = 20

Proximity to Major Highway 0.20 x  81  = 16.2

Population in Area                0.25 x 100  = 25

Taxes/Incentives                   0.20 x 85  = 17

Local Competitors                 0.15 x 90 = 13.5

total                                                           91.7

To calculate the weighted factor score we just have to multiply the factor by its weight and add up all the individual scores.

answer; no individual buyer or seller has any significant impact on the market price;