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Business, 26.05.2020 17:57 arringtonlamar

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Identify the marketing issue faced by the business based on the glven scenario.
Paul runs a small bakery in his town. He wants to expand his business to the neighboring town by opening up a branch of his bakery there. Paul
decides to do some market research to figure out who his target customers would be in that town.
He collects the necessary customer background information and determines that his bakery would appeal to customers aged 15-25, and also
business executives wanting a quick breakfast before work.
Paul's marketing tactic is called
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