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Business, 13.06.2020 18:57 makhaylabilbrey298

Should for-profit businesses attempt to reach only affluent markets, or is there reason for them to pursue customers and clients at the base of the pyramid (BOP)? Conduct research to support your answer with real-world example(s); be sure to cite sources of your examples.

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Should for-profit businesses attempt to reach only affluent markets, or is there reason for them to...
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